Betsy Buffington

InterContinental Hotels Group

Internal Communication + Events

Created and executed visual storytelling strategy that brings IHG ways of working to life through internal channels and events. Developed creative campaigns, design concepts and digital communications that met business objectives.

 
 

INTERNAL COMMUNICATIONS

Translated Executive ideas into compelling content and visual stories to create emotional connections between the corporate goals and field implementation.

  • Communication Strategy

  • Weekly Newsletters

  • Hotel Owner & Field Support Communications

  • Executive Messaging

  • Crisis Communications


EVENT MANAGEMENT

Oversaw all aspects of marketing, event strategy, theme and content development, event architecture including agenda creation and experience design for quarterly meetings and the annual IHG Owner’s Conference in Las Vegas, Nevada.

  • Managed all agency and vendor relationships

  • Organized logistics for company wide events with up to 2,500 hotel owners in attendance

  • Scheduled and project managed over 1,000 individual meetings between hotel owners and their perspective hotel consultants.