Delta Airlines - Key Highlights
Implemented marketing strategies to officially cross the 1 million milestone of Linked Members making Lyft the highest engaging partner in the Delta portfolio ever. Through marketing emails, paid social and other activations, the number of monthly acquisition resulted in 68K newly linked Members (2x YOY). Overall acquisitions were up +89% YOY.
Created and implemented the first customer lifecycle journey in Salesforce for the Delta partnership team.
Created a cross channel marketing strategy to announce Delta’s new partnership with TicketMaster.
Marketing Deliverables
MARKETING & COMMUNICATIONS
Project Management
Web Design Refresh
Engagement & Acquisition Focused Emails
Social Media
Campaign Launches
Customer Lifecycle Journey
Monitor Performance Metrics
Cross-functional Collaboration